Why print on the nape of neck?
When you’re customizing apparel, you may see the term “nape of neck” location listed as a print or embroidery option. But what does it mean?
The Nape of Neck Location Explained
The nape of neck refers to the upper back of a shirt, directly below the collar. It’s the small area centered on the back of the shirt, right where the neckband ends. This location is popular for subtle branding and accent logos.
Why Brands Use the Nape of Neck
Subtle Branding – A smaller, less intrusive placement than a full back print.
Professional Look – Commonly used by retail brands for inside tags or small logos.
Versatility – Works well on t-shirts, polos, hoodies, and jackets.
Pairs With Other Locations – Often combined with front left chest or sleeve logos.
Best Uses for the Nape of Neck
Corporate Apparel – Adds a clean finishing touch without being distracting.
Retail & Merch – Many premium brands place their logos here for a subtle effect.
Sports Teams – Great for team names, small mascots, or motivational taglines.
Events & Promotions – Ideal for secondary logos or sponsors.
Final Takeaway
The nape of neck is a decoration area located at the top back of the shirt, under the collar. It’s a great spot for subtle branding, extra logos, or unique design accents that keep your apparel looking professional and stylish.
Contact us today to learn more about logo placement options like the nape of neck for your next custom apparel order.