Why are left chest logos more popular than right chest logos?
If you’ve ever ordered custom polos, jackets, or uniforms, you’ve probably noticed that the left chest logo placement is the most common choice. But why is that? Let’s explore why left chest logos dominate embroidery and screen print apparel.
Tradition and Familiarity
Left chest logos have become the industry standard for uniforms and branded apparel. When people think of a professional shirt with a logo, they instinctively expect to see it on the left side — so it feels natural and familiar.
Practical Visibility
Most people extend their right hand for handshakes or greetings. A logo placed on the left chest sits in direct line of sight, making it easier for others to notice your brand during interactions.
Comfort and Functionality
Many shirts and jackets include pockets on the right chest, which can interfere with logo placement. Putting the logo on the left ensures a clean, unobstructed decoration area that looks balanced.
Professional Consistency
Companies, schools, and teams often want all of their apparel to look uniform and consistent. Left chest placement has become the default “professional look” across industries — from corporate polos to athletic warm-ups.
When Right Chest Logos Work
There are situations where right chest logos make sense:
Dual Branding – Adding a sponsor logo on the opposite side.
Specialty Uniforms – Balancing name personalization with a company logo.
Unique Style Choices – Standing out by breaking the traditional mold.
Final Takeaway
The left chest logo remains the most popular placement because it’s traditional, visible, and professional. That said, your logo can look great on either side — and we’ll help you choose the placement that works best for your apparel, brand, and design.
Contact us today to talk about logo placement options for your next custom embroidery or screen printing order.