What is sublimation?
If you’ve been exploring custom apparel options, you may have come across the term sublimation printing. So, what exactly is sublimation when it comes to apparel, and how does it compare to screen printing or embroidery?
Sublimation is a printing process that uses heat to transfer dye directly into the fibers of a garment. Instead of sitting on top of the fabric (like screen printing ink or vinyl), sublimation dye actually bonds with the polyester fibers of the shirt.
The result is a soft, permanent print that won’t crack, peel, or fade over time.
Key Features of Sublimation Apparel
Vivid, Full-Color Designs – Perfect for photos, gradients, and detailed artwork.
No Feel to the Print – The ink becomes part of the fabric, so you don’t feel a raised print on the shirt.
Durable – Sublimation prints are long-lasting and wash-resistant.
Fabric Limitations – Sublimation only works on polyester (or high-poly blends) and light-colored garments. It doesn’t work well on cotton or dark shirts.
When to Choose Sublimation
Sublimation is a great option if you’re looking for:
Team jerseys or sports uniforms
All-over print designs
Lightweight performance apparel
Full-color graphics or photo prints
For cotton shirts, darker apparel, or bulk corporate orders, screen printing or embroidery is usually the better option.
Final Takeaway
Sublimation is a unique apparel printing method that produces bright, long-lasting, all-over prints — but it works best on light-colored polyester garments. If you need bold designs on cotton or darker shirts, screen printing may be the better choice.
Contact us today to learn more about sublimation printing vs. screen printing and find the right option for your next custom apparel project.